Vice President of Education for the Dennis Bernard companies, Joe is known for his technical knowledge in chemical services. Joe has been published in hundreds of consumer and trade journals over his 34 years in the industry. His most recent book is “Passionate Salon Professionals,” co-authored with Dr. Lew Losoncy

As owner of Precision Nails, an exclusive, nails-only salon in California, Jaime, PH.D. has been recognized for her strong technical skills, innovative services and practical approach to business. Beyond the salon, Jaime promotes the nail profession by writing savvy articles, consulting with leading manufacturers, directing and judging international competitions, training other salon owners and technicians and advising the California Board of Barbering and Cosmetology.