IBS New York is the largest and longest running beauty event in the nation. Each year, an intensive, hard-hitting marketing campaign is developed to attract high-caliber decision makers and buyers.

Promotion for IBS New York reaches countries worldwide, ensuring global exposure. Our efforts include direct mail, advertising, web/email promotion, and public relations.

► Learn more about marketing and promotions (pdf file).

IBS New York meets your objectives:

• IBS New York attendees spend over $8.6 billion annually on professional tools and products.
• Almost 93% of attendees purchase products on the show floor.
• A whopping 86% of IBS attendees would recommend IBS New York to a colleague. 

Exhibitor Registration
All Exhibiting Companies must register their booth staff. Primary contacts do not automatically receive a badge. Click here to for exhibitor registration.