NEW YORK, NY – March 25, 2014 — The International Beauty Show New York, presented by American Salon magazine, and wholly owned by Questex Media Group, was a resounding success and drew almost 63,000 passionate and energetic beauty pros looking to advance their skills, see the latest and greatest in beauty and to mingle with some of the top talent in the industry. IBS New York, once again, proved that the beauty industry is vibrant and strong.
IBS New York took place at the Jacob Javits Center in New York City and a myriad of the best in hair care, nail care, tools, furniture, apparel and business technology were represented among the almost 500 exhibiting companies showcasing the newest and hottest looks and trends.
“We are thrilled with the turnout, energy and overall vibe experienced at IBS New York this year,” says Liza Wylie, vice president, events for the Questex Media Beauty and Spa group. “Our strong attendance led to record sales for the exhibitors and we were thrilled to welcome back such influential companies like Redken 5th Avenue and Farouk Systems to the show. Resign for our 2015 show was our strongest yet, for both IBS and the International Esthetics, Cosmetics & Spa Conference (IECSC). We are proud to produce events in one of the greatest cities in the world.”
The thousands of beauty professionals in attendance spent hours shopping and learning from the companies on the exhibit floor. “The energy on the floor of IBS is really something special. With so much talent concentrated in New York City, the caliber of names on the Main Stage is quite impressive and the education is unparalleled. We always come away with great exposure for the essie brand. We wouldn’t miss it,” remarked Gerald Densk, General Manager of the essie professional division.
Tom Mazy, Director of Sales for Agadir International had this to say, “Sensational show; it exceeded our expectations! We sold out of our new Agadir Styling Curl Crème and had to restock our line twice.”
The importance of reaching the IBS attendee was best stated by Stacy Kilfoy, Sr. Director of marketing for Brazilian Blowout. “Our appearance at the IBS show gave us the opportunity to educate, as well as, excite both new and certified stylists about Brazilian Blowout and how it changes hair and changes lives.” Kilfoy continued, “As a manufacturer, inperson engagement is invaluable in building relationships with salon professionals and IBS is a great environment to foster this connectivity."
Lisa Marie Garcia, VP Shows and Education for Farouk Systems remarked, “The attendance was amazing this year. I saw more stylists than ever before asking for education and seeking what is new and trending in the hair world!”
In addition to the return of Redken and Farouk, the Pibbs family was well represented on the show floor with large displays from Pibbs, Turbo Power, Parlux and La Brasiliana. Amongst many others; Agadir, Andis, Amika, Alfa Parf/Pier Marco Group, Beauty & Pin Ups, CONAIR brands, CND, Croc Tools, Herbalosophy, Obliphica, Young Nails, Tweezerman & Alessandro, Rock Your Hair, Arrojo and Vidal Sassoon Academy had impressive displays.
This year’s Main Stage performances showcased some of the best talent in the industry including; Ted Gibson, Nick Arrojo, Sam Villa, Kelly Cardenas, Martin Parsons, Lisa Yamasaki, James Harris, The Sassoon Academy team and more! The looks and techniques on display were truly awe-inspiring and each team presented to a standing room only audience.
In addition to the Main Stage performances, there were more than 100 inspiring classes for the professionals to choose from— ranging from hair styling and color correction, to nail design, to makeup application to beauty basics. Also available were valuable business classes, helping professionals increase their bottom line through retail, client retention and social media. New Master Classes with industry greats like Vivienne Mackinder were added to the offerings as well.
Educational highlights include:
Hairbrained Video Awards
The first annual Hairbrained Video Awards party took place in conjunction with IBS New York. The awards honored those outstanding film-makers who captured the essence of the craft. With an all-star judging panel, the winners were selected from among more than 1,000 submissions. Gerard Scarpaci, Cofounder of Hairbrained, said, "Partnering with IBS allowed us to create a world-class event worthy of our nominees and those who came to support them. The HVA crowd was brimming with electricity and excitement for something new and fresh. We couldn’t have been more thrilled with the evening.” Winners can be found at hairbrainedvideoawards.com.
International Esthetics, Cosmetics & Spa Conference
IBS New York attendees visited the IECSC exhibit hall at no additional charge to learn and shop the newest in the spa, skincare and wellness industries at the largest spa show in New York.
Additional networking and educational opportunities for beauty professionals are available at IBS Las Vegas being held June 21-23, 2014 at the Las Vegas Convention Center. Visit www.IBSlasvegas.com for more information.
About the International Beauty Group
Produced by Questex Media Group LLC and presented by American Salon magazine, IBS New York is the largest and longest running professional beauty event in the country. IBS New York, International Esthetics, Cosmetics & Spa Conferences (NY, LV, FL) and IBS Las Vegas are for professionals only and reach a wide cross-section of participants including salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists, massage therapists and beauty and spa product manufacturers and distributors. The Las Vegas event will be held June 21-23, 2014 at the Las Vegas Convention Center; IBS New York 2015 will be held March 8-10 at the Jacob Javits Convention Center.
Show images are available for editorial coverage; please contact Valerie Villanueva, at email@example.com/212-895-8230.