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An intensive, hard-hitting marketing campaign is developed each year to attract high-caliber decision makers and buyers. Promotion for IBS New York will reach countries worldwide, ensuring global exposure. Vertical marketing to industry segments of hair, nail, and ethnic markets draw top beauty professionals.
Our efforts include:
► Direct Mail/Telesales
Over half a million direct mail pieces sent pre-show, including flyers, postcards and brochures, plus telemarketing efforts to qualified, national database. |
► Advertising
Monthly ads in American Salon which reach over 130,000 beauty professionals. Plus, print ads are placed in the following esteemed media:
• Estetica
• ExceptioNail
• Export
• Hair's How
• LaunchPad
• Modalite
• Nailpro
• Nails
• Peluquerias
• Salon
• Salon Plus
• Stylist Newspapers
• VietBeauty
• VietSALON |
► Web Promotion
• Global coverage and promotion via website
• Promotional emails to targeted and qualified database
• E-newsletters to targeted and qualified database
• Banners and online listings on trade publication websites |
► Media & Public Relations Outreach
• Targeted outreach to qualified press & media to cover the show
• Press Room at the show hosts top national and international media and press
• Press releases sent to top industry publications
• Calendar listings in trade publications and in online listings |
So many reasons to exhibit...contact us today to reserve your space!
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