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An intensive, hard-hitting marketing campaign is developed each year to attract high-caliber decision makers and buyers. Promotion for IBS New York will reach countries worldwide, ensuring global exposure. Vertical marketing to industry segments of hair, nail, and ethnic markets draw top beauty professionals.
Our efforts include:
- Direct Mail/Telesales: Over half a million direct mail pieces sent pre-show, including flyers, postcards and brochures
- Telemarketing efforts to qualified national database
- Advertising: Monthly ads in American Salon which reach over 130,000 beauty professionals
- Ads in such esteemed media as: LaunchPad, Nailpro, Ohio Stylist, Estetica, ExceptioNail, Peluquerias, Export, Salon, Hair's How, Salon Plus, Modalite, Nails, VietBeauty and VietSALON
- Web Promotion:
- Global coverage and promotion via website
- Promotional emails to targeted and qualified database
- E-newsletters to targeted and qualified database
- Banners and online listings on trade publication websites
- Media & Public Relations Outreach
- Press Room at the show hosts top national and international media and press
- Press releases sent to top industry magazines
- Calendar listings in trade publications and in online listings
Contact us today to reserve your space!
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