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New York, NY—May 22, 2009—The 2009 International Beauty Show New York held April 26-28 and co-located with the International Esthetics, Cosmetics and Spa Conference (IECSC) attracted an impressive crowd of more than 53,000 beauty, salon and spa professionals to the nation’s beauty and fashion capital, New York City. The annual event held every spring is heralded as the place for professionals to come to discover and learn about the latest trends in the industry from the world’s top hair, nail and makeup artists and stock up on the latest and favorite products from manufacturers such as Farouk USA Systems, Rusk, Conair, Turbo Power, Essie, Enzo Milano, Nail Tek, Alfaparf Milano and hundreds of others.
"The packed aisles and happy exhibitors we saw at IBS and IECSC clearly demonstrates the importance of these shows to the beauty and spa industries," said Dana Lupton, VP/Group Show Director, Questex Media Group. "When we help our exhibitors drive their business forward and move product off their shelves, and provide attendees opportunities to advance their business or craft with new ideas and skills, we've accomplished our goal."
Exhibitors received a great reception from the beauty professionals in attendance. “Farouk Systems’ mission is Education, Environment and Ethics thus the Shows and Education budget is never cut,” said Shauky Gulamani, President, Farouk Systems USA. On the contrary, this year we were proud to have the largest booth. Every year we enjoy doing the International Beauty Show in New York where we also sponsor the Press Room and welcome the media from all over the world!”
Overall, IBS New York had more than 450 exhibitors showcasing the latest in hair care, nails, cosmetics, tools, furniture, apparel and business technology manufacturers.
In addition to an electric show floor, attendees enjoyed highly-charged, round-the-clock Main Stage performances by world-renowned guest artists including Nick Arrojo, Martin Parsons, Orlando Pita, Charlie Price and Kim Vo who showcased the latest trends and hot new looks in fashion, hair, color and more.
And, for the first time ever, Shear Genius 2 winner Dee Adames and finalists Charlie Price, Nicole Obert, Daniel Lewis and Glenn Mitchell opened IBS New York with a demonstration of their signature styles and cuts.
Tons of classes were available and participants walked away with new tools, techniques and tricks to not only enhance their skills but grow their business. Business sessions such as “Taking Your Salon Business to the Next Level”, “Making Money in Any Economy”, “Ten Steps to Successful Retailing” were well-attended. Hair, color, makeup and nail-focused sessions were equally as popular including “The Art of Long Hair Styling with Martin Parsons”, Orlando Pita’s “Signature Styling Master Class” and Noreen Young’s make-up courses “Lips and Eyes…What’s Hot?” and “What Men Really Want.”
Next year IBS New York will be held March 7-9, 2010 alongside IESCS at the Javits Center in New York City. For show information, please visit www.ibsnewyork.com.
Additional networking and educational opportunities for beauty professionals are available at IBS Las Vegas being held June 13-15, 2009 at the Las Vegas Convention Center. Visit www.ibslasvegas.com for more information.
ABOUT IBS NEW YORK
Produced by Questex Media Group LLC. and presented by American Salon and American Spa magazines, IBS New York is the largest and longest running professional beauty event in the country. IBS New York is co-located with the International Esthetics, Cosmetics and Spa Conference (IECSC). Both shows are for professionals only and reach a wide cross-section of participants from beauty and spa product manufacturers and distributors to salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists and massage therapists.
PR/Release Contact: Michelle Mitchell: 216-706-3733 or mmitchell@questex.com
Show Photos Available: Please contact Natasha Bhalla, IBS marketing manager, nbhalla@questex.com
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