What is the The Beauty Experience?

The Beauty Experience, The New International Beauty Show, is the leading show for the professional beauty industry and is not open to the general public. Students currently enrolled in a certified beauty school or cosmetology program are welcome to register and attend The Beauty Experience. Students MUST present a school ID for admittance to the show. No one under the age of 15 is allowed on the show floor or in classrooms, including infants in strollers. Roller bags are not admitted on the show floor.

When is Student Day?

Student Day takes place on Tuesday, March 10, 2020. This is the ONLY day of the show students can attend.

Where is the show located?

Jacob Javits Convention Center–655 West 34th Street, at 11th Avenue. For directions please click here.

When is the student registration deadline?

The deadline to register students online is February 9, 2020 at 12:00pm Eastern Time. After this time, you will need to register all students onsite on Tuesday, March 10, 2020

Can my students register onsite?

All students must be prepared to show a valid Student ID onsite. If your school does not issue student IDs, please ensure your students have in their possession a letter on school letterhead confirming their enrollment in the school.

Student IDs are necessary to purchase the $38 discounted student ticket onsite on Tuesday, March 10 and this ticket is only valid for Tuesday admission. If students show up on Sunday or Monday and purchase tickets onsite, tickets are $100 per person, per day. Students must be prepared to show a valid Student ID onsite.

Free School Official and Chaperone tickets are NOT available onsite. Chaperone and School Officials tickets are $100 per person onsite.

When will I receive the admittance package including wristbands, once I have registered my students?

You should receive your admittance package toward the end of February 2020

How can I register my students and what are the ticket prices?

Registration will open soon - check back!

What is your cancellation policy?

Refunds less a $15 processing fee per student will be granted if requested no later than February 9, 2020. Please email refund requests to . Please note that refunds will NOT be issued for no-show registrants and/or requests received after February 9, 2020.

How will attending benefit my students?

The Beauty Experience is the largest and longest running beauty event in the nation, providing students with valuable classroom and in-booth education. Students will get an inside-look at the beauty industry and will get the chance to network with top-notch professionals.

Included with the student ticket is access to the exhibit hall with 500+ exhibitors, student-focused classes and in-booth education.

What types of companies and how many exhibit at the show?

All companies exhibiting either sell or distribute products related to the beauty industry. There are approximately 500 companies that exhibit.

How can I make travel arrangements to attend the show?

Please click here for hotel and travel information.

How do I get to the Jacob Javits Convention Center?

Take the following MTA subway trains to 34th Street: A,C,E, 1, 2, 3, 9, B, D, F, N, Q, R, 4, 5, 6, 7
Also, IBS New York offers a convenient shuttle bus from major New York City transportation hubs to the Javits Center during IBS New York show hours. For other options, including driving directions, please click here.

How can I request information and a poster to hang up in my school to promote the show to my students?

Contact Angela De Palma

What if I or one of my students needs special assistance at the show?

Email the operations department at or call (212) 895-8255 for special assistance.

Who can I contact for more information?

Please email with any questions you may have. Please include your school name and specific question in the email.