1.

Brand Visibility: Thousands of beauty professionals from around the country attend including hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, and estheticians.

2.

Product Launches: IBS New York serves as an ideal platform to launch new products and showcase innovative beauty solutions to a receptive and engaged audience.

3.

Lead Generation: With thousands of attendees, IBS New York provides you with ample opportunities to generate leads and establish valuable business contacts.

4.

Diverse Audience: A well-rounded conference program including hair, nails, makeup, eyebrows and eyelashes, business building, marketing and more to draw a well-rounded base of attendees to the event.

5.

Education and Training: This is the perfect event to promote your business or brand to a focused group of interested professionals by teaching a class!

6.

American Salon: IBS is presented by American Salon, one of the most pivotal and well-known platforms in the industry, who work in tandem to promote the event to draw new attendees every year. Together, we have a social reach of 1.7 MILLION followers. 

7.

Media Exposure: Tremendous coverage from hundreds of top media in the nation, giving you the chance to be featured in industry publications and gain valuable media exposure.

8.

Product Demonstrations: You can let attendees test and experience your products firsthand, increasing the likelihood of sales and brand loyalty!

9.

Co-Located: IBS is co-located with IECSC, the spa industry's leading event, driving thousands more buyers to your booth, including estheticians, nail technicians, cosmetologists, spa owners and managers.

10.

New York City: IBS takes place in New York City, the trendsetting, beauty capital of the world!