When New York City hosts the IBS show, beauty professionals from around the world convene to touch, feel, and test out new products, learn the latest and most innovative beauty practices, and source products and services that help them do their jobs better.
IBS offers every opportunity to get your brand in front of thousands of hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, and estheticians. This event is the perfect launchpad for new products and services and a breeding ground for education on new techniques, professional tips and breakthrough technologies.
For over 100 years, IBS New York has been THE go-to event for new brands to launch, and established brands to re-connect with thousands of beauty professionals from all over the country, and the heart of the northeast.
To sell out their stock. To forge new relationships. And to increase revenue.
Salon Owners / Managers
Stylists & Colorists
Makeup Artists / Estheticians
Barber / Men's Groomer
Top 10 Reasons to Exhibit at IBS New York
IBS is co-located with IECSC, the spa industry's leading event, driving thousands more buyers to your booth, including estheticians, nail technicians, cosmetologists, spa owners and managers.
IBS takes place in New York City, the trendsetting, beauty capital of the world!
*2022 post-show survey.
Why You Should Be Here
IBS New York attracts serious beauty professionals who want to purchase products, acquire new skills and learn the latest trends and techniques. This audience wants to explore and purchase YOUR products and tools.
97% of attendees are there to learn new trends
94% of attendees purchase products and equipment for their salon
89% of attendees purchase products for themselves
86% of attendees are there to take classes