Why Exhibit?

When New York City hosts the IBS show, beauty professionals from around the world convene to touch, feel, and test out new products, learn the latest and most innovative beauty practices, and source products and services that help them do their jobs better. 

IBS offers every opportunity to get your brand in front of thousands of hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, and estheticians.  This event is the perfect launchpad for new products and services and a breeding ground for education on new techniques, professional tips and breakthrough technologies.

For over 100 years, IBS New York has been THE go-to event for new brands to launch, and established brands to re-connect with thousands of beauty professionals from all over the country, and the heart of the northeast. 

To sell out their stock. To forge new relationships. And to increase revenue.

Who Attends

IBS is where the beauty industry gathers to connect with industry professionals, suppliers, distributors, influencers and innovators shaping the world of beauty. 

Salon Owners / Managers

Stylists & Colorists

Independent Contractor

Makeup Artists / Estheticians


Nail Technician

Barber / Men's Groomer

Top 10 Reasons to Exhibit at IBS New York


94% of attendees purchase products & equipment for their salon.*


96% find new product lines on the show floor.*


Thousands of beauty professionals from around the country attend including hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, and estheticians.


A well-rounded conference program including hair, nails, makeup, eyebrow and eyelashes, business building, marketing and more to draw a well-rounded base of attendees to the event.


The opportunity to promote your business or brand to a focused group of interested professionals by teaching a class!


IBS is presented by American Salon, one of the most pivotal and well-known platforms in the industry, who work in tandem to promote the event to draw new attendees every year.


A combined social reach of 1.7 MILLION for IBS and American Salon.


Tremendous coverage from hundreds of top media in the nation, who attend the event.


IBS is co-located with IECSC, the spa industry's leading event, driving thousands more buyers to your booth, including estheticians, nail technicians, cosmetologists, spa owners and managers.


IBS takes place in New York City, the trendsetting, beauty capital of the world!

*2022 post-show survey.

Why You Should Be Here

IBS New York attracts serious beauty professionals who want to purchase products, acquire new skills and learn the latest trends and techniques. This audience wants to explore and purchase YOUR products and tools.

97% of attendees are there to learn new trends

94% of attendees purchase products and equipment for their salon

89% of attendees purchase products for themselves

86% of attendees are there to take classes

hair cut
Find out what attendees and exhibitors had to say about IBS NY 2022
IECSC New York 2023

Co-Locates with Northeast's Largest Spa Show 

Thousands More Buyers to Your Booth - Free

IBS New York co-locates with IECSC, the industry's largest spa show, enabling thousands more buyers to your booth including skincare and wellness professionals, nail technicians, spa & salon owners, for no additional cost.

chat icon

Get in touch

Request a floor plan, pricing and learn more about exhibit and sponsorship opportunities.