Beauty is our Business
Let Us Help Build Yours
Why You Should Be Here
For over 100 years, IBS New York has been THE go-to event for new brands to launch and established brands to reconnect with thousands of beauty professionals.
Beauty professionals from around the world convene to touch, feel, and test out new products, learn the latest and most innovative beauty practices, and source products and services that'll help them do their jobs better. We offer you every opportunity to get your brand in front of hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, estheticians, and more. This event is the perfect launchpad for new products & services and a breeding ground for education on new techniques, professional tips, and breakthrough technologies.
Our show is the ultimate platform to:
✨Forge new relationships
✨Sell out your stock
✨And increase your revenue
Who Attends
Cosmetologists
Salon Owners / Managers
Makeup Artists / Estheticians
Nail Techs
Barber / Men’s Groomers
Student
Other
Our Audience Profiles
Company Type
61% Full-Service Salon
8% Day Spa
7% School
6% Nail/Brow/Lash/Wax/Speciality Service
5% Barber Shop
13%Other Beauty Industry Businesses
Role in Purchasing
42% Final Decision Maker
23% Recommended
Number of Workstations
60% 1-5
24% 6-10
8% 11-15
8% Over 15
Top 10 Attendee States
39% NY
20% NJ
9% PA
6% CT
5% MA
4% MD
3% CA
2.8% VA
2% FL
1.8% TX
61
Countries Represented
Type of Professional Licenses Held
Barber
Cosmetology
Esthetics
Instructor
Make-up
Massage Therapy
Nail Technician
Specialty
"There are people from all over the world here! It's a big community of people in beauty who want to make other people feel beautiful."
Rafaella, DNA Hairtools
Top 10 Reasons to Exhibit at IBS New York
1.
Brand Visibility: Thousands of beauty professionals from around the country attend including hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, and estheticians.
2.
Product Launches: IBS New York serves as an ideal platform to launch new products and showcase innovative beauty solutions to a receptive and engaged audience.
3.
Lead Generation: With thousands of attendees, IBS New York provides you with ample opportunities to generate leads and establish valuable business contacts.
4.
Diverse Audience: A well-rounded conference program including hair, nails, makeup, eyebrows and eyelashes, business building, marketing and more to draw a well-rounded base of attendees to the event.
5.
Education and Training: This is the perfect event to promote your business or brand to a focused group of interested professionals by teaching a class!
6.
American Salon: IBS is presented by American Salon, one of the most pivotal and well-known platforms in the industry, who work in tandem to promote the event to draw new attendees every year. Together, we have a social reach of 1.7 MILLION followers.
7.
Media Exposure: Tremendous coverage from hundreds of top media in the nation, giving you the chance to be featured in industry publications and gain valuable media exposure.
8.
Product Demonstrations: You can let attendees test and experience your products firsthand, increasing the likelihood of sales and brand loyalty!
9.
Co-Located: IBS is co-located with IECSC, the spa industry's leading event, driving thousands more buyers to your booth, including estheticians, nail technicians, cosmetologists, spa owners and managers.
10.
New York City: IBS takes place in New York City, the trendsetting, beauty capital of the world!
We Co-Locate with the Northeast's Largest Spa & Wellness Show
Meaning Thousands More Buyers to Your Booth!
IBS New York co-locates with IECSC, the industry's largest spa & wellness show, enabling thousands more buyers to your booth including spa owners & directors, skincare professionals, wax specialists, massage therapists, and more at no additional cost to you.
Get in touch
Request a floor plan, pricing and learn more about exhibit and sponsorship opportunities.