Beauty is our Business

Let Us Help Build Yours

Lash Company

Why You Should Be Here

For over 100 years, IBS New York has been THE go-to event for new brands to launch and established brands to reconnect with thousands of beauty professionals.

Beauty professionals from around the world convene to touch, feel, and test out new products, learn the latest and most innovative beauty practices, and source products and services that'll help them do their jobs better. We offer you every opportunity to get your brand in front of hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, estheticians, and more. This event is the perfect launchpad for new products & services and a breeding ground for education on new techniques, professional tips, and breakthrough technologies.

Our show is the ultimate platform to:

✨Forge new relationships

✨Sell out your stock

✨And increase your revenue

Who Attends

IBS is where the beauty industry gathers to connect with industry professionals, suppliers, distributors, influencers and innovators shaping the world of beauty. 


Salon Owners / Managers

Makeup Artists / Estheticians

Nail Techs

Barber / Men’s Groomers



Our Audience Profiles

Company Type


61% Full-Service Salon


8% Day Spa


7% School


6% Nail/Brow/Lash/Wax/Speciality Service


5% Barber Shop


13%Other Beauty Industry Businesses

Role in Purchasing


42% Final Decision Maker


23% Recommended

Number of Workstations


60% 1-5


24% 6-10


8% 11-15


8% Over 15

Top 10 Attendee States


39% NY


20% NJ


9% PA


6% CT


5% MA


4% MD


3% CA


2.8% VA


2% FL


1.8% TX


Countries Represented

Type of Professional Licenses Held






  Massage Therapy

  Nail Technician




"There are people from all over the world here! It's a big community of people in beauty who want to make other people feel beautiful."

Rafaella, DNA Hairtools


Top 10 Reasons to Exhibit at IBS New York


Brand Visibility: Thousands of beauty professionals from around the country attend including hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, and estheticians.


Product Launches: IBS New York serves as an ideal platform to launch new products and showcase innovative beauty solutions to a receptive and engaged audience.


Lead Generation: With thousands of attendees, IBS New York provides you with ample opportunities to generate leads and establish valuable business contacts.


Diverse Audience: A well-rounded conference program including hair, nails, makeup, eyebrows and eyelashes, business building, marketing and more to draw a well-rounded base of attendees to the event.


Education and Training: This is the perfect event to promote your business or brand to a focused group of interested professionals by teaching a class!


American Salon: IBS is presented by American Salon, one of the most pivotal and well-known platforms in the industry, who work in tandem to promote the event to draw new attendees every year. Together, we have a social reach of 1.7 MILLION followers. 


Media Exposure: Tremendous coverage from hundreds of top media in the nation, giving you the chance to be featured in industry publications and gain valuable media exposure.


Product Demonstrations: You can let attendees test and experience your products firsthand, increasing the likelihood of sales and brand loyalty!


Co-Located: IBS is co-located with IECSC, the spa industry's leading event, driving thousands more buyers to your booth, including estheticians, nail technicians, cosmetologists, spa owners and managers.


New York City: IBS takes place in New York City, the trendsetting, beauty capital of the world!

Find out what attendees & exhibitors had to say about IBS NY 2024
iecsc logo

We Co-Locate with the Northeast's Largest Spa & Wellness Show

Meaning Thousands More Buyers to Your Booth!

IBS New York co-locates with IECSC, the industry's largest spa & wellness show, enabling thousands more buyers to your booth including spa owners & directors, skincare professionals, wax specialists, massage therapists, and more at no additional cost to you. 

Beware of Scams and Solicitors

Please be conscientious of potentially disingenuous offers of attendee and hotel lists for IECSC unless you receive them directly from your event account representative.

We value privacy and trust. We do not sell our attendee list to third-party brokers. If you are contacted claiming otherwise, please be aware that this is not our authorized list and may have been obtained illegally.  
Questex Privacy Policy

Get in touch

Request a floor plan, pricing and learn more about exhibit and sponsorship opportunities.