Why Exhibit?

When New York City hosts the IBS show, beauty professionals from around the world convene to touch, feel, and test out new products, learn the latest and most innovative beauty practices, and source products and services that help them do their jobs better. 

IBS offers every opportunity to get your brand in front of thousands of hair stylists, colorists, barbers, nail technicians, makeup artists, lash specialists, and estheticians, eager to be back in business.  The 2022 event is the perfect launchpad for new products and services and a breeding ground for education on new techniques, professional tips and breakthrough technologies.

Who Attends

IBS is where the beauty industry gathers to connect with industry professionals, suppliers, distributors, influencers and innovators shaping the world of beauty. 

Salon Owners / Managers

Stylists & Colorists

Nail Technicians

Makeup Artists/Estheticians


Why You Should Be Here

IBS New York attracts serious beauty professionals who want to purchase products, acquire new skills and learn the latest trends and techniques. This audience wants to explore and purchase YOUR products and tools.

95% of attendees purchase products on the show floor

85% of attendees directly influence purchasing decisions for their salon

82% of attendees watch in-booth demonstrations

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Find out what attendees and exhibitors had to say about IBS NY 2022

Additional Foot Traffic to Your Booth from IECSC

IBS New York co-locates with IECSC, the industry's largest spa show, enabling additional buyer foot traffic from thousands of skincare professionals, spa and salon owners.

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Let's Get Back to Business - safely

IBS New York boasts attendees who are enthusiastic and driven salon owners, managers and other beauty professionals. These professionals attend IBS New York to learn new skills, renew their techniques and stock-up on salon and professional needs.

While this year's event won't include the typical shoulder-to-shoulder, hugging & handshaking all around the show floor, it will still be impactful. With required mindful social distancing and mask-wearing, the show will still be all about active business-building, networking and purchasing opportunities that only a live event can offer.

With proper safety precautions in place, IBS New York will help you:

•    Rejuvenate your business 
•    Redefine how you serve your clients
•    Reengage with the community

Capacity is limited. Don't miss out - contact Ellen Evers today to reserve your booth.

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Get in touch

Request a floor plan, pricing and learn more about exhibit and sponsorship opportunities.