More Motivation, More Inspiration and More Education at the 2024 Powerhouse Pavilion: Celebrating Black Beauty Entrepreneurs


Questex’s IBS New York Show’s Newest Addition Makes a Triumphant Return to the Exhibit Floor

NEW YORK, NY – February 8, 2024 — The Powerhouse Pavilion: Celebrating Black Beauty Entrepreneurs is designed to inspire, empower, and enlighten industry professionals. Revitalized for 2024, IBS New York attendees will have a special chance to glean wisdom from some of the most influential figures in the business. The International Beauty Show (IBS NY), the longest-running beauty industry event, will co-locate with the International Esthetics, Cosmetics & Spa Conference (IECSC NY) at the Javits Convention Center, March 3-5, 2024. Both shows are produced by Questex.

The Pavilion will feature stage presentations by iconic Black beauty entrepreneurs such as Faatemah Ampey, Keya Neal, Monae Everett, and many more. Sponsored by top black-owned brands including MYAVANA, Twelve12 Beaute, Ashtae, Knowledge by Niki, Pardon My Fro, Camille Rose and Loclicious and located on the IBS New York exhibit floor, this Pavilion honors industry trailblazers, recognizing their significant contributions and achievements, while offering education and support for today’s generation of professionals.

The 2024 Powerhouse Pavilion features new panel discussions, hosted by elite industry educators, that will provide insight, knowledge and new ways of looking at the business of Black Beauty. Highlights of those panels include:

The long undervalued Black beauty market has recently experienced major growth and represents 11.1% of the total US beauty market. Black Americans spend $6.6 billion annually on beauty and beauty services, and 11.6% of hairstylists in the US are black or African American. Source: Zippia.

"Questex constructed this pavilion to enlighten our audience about representation, empowerment, and entrepreneurship. There was a notable gap that required attention—a void where recognition and acknowledgment were long overdue," stated Alexi Khajavi, President of Questex Travel + Wellness. "Recognizing the development of this vital community of entrepreneurs, who are among the fastest growing in the country and wield a significant presence in the beauty industry, became essential. This initiative marks a celebration of the progress, endeavors, and advancements achieved by this community."

“The International Beauty Show New York has created a remarkable platform for people to speak their voices unmuted in a space that gives real world solutions to real world problems,” said Thomas James, Cosmetologist & Barber, Mr. Stateboard. “These voices typically would never be heard and I'm forever grateful IBS has created the Powerhouse Pavilion.”



Sunday, March 3: 10:30am - 5:00pm; Monday, March 4: 10:30am - 5:00pm; and Tuesday, March 5: 10:30am – 3:30pm


For more information, on IBS New York, visit Stay connected on LinkedIn, Facebook, Instagram and TikTok.

For more information on IECSC New York, visit Stay connected on LinkedIn, Facebook and Instagram.

Upcoming Events

Additional networking and educational opportunities for beauty and wellness professionals are available at IBS Las Vegas and IECSC Las Vegas, taking place June 22-24, 2024 at the Las Vegas Convention Center. Visit or for more information. Also, IECSC Florida will take place October 13-14, 2024 at the Palm Beach Convention Center. Visit for more information.

About IBS New York

Produced by Questex and presented by American Salon, IBS New York is the longest running professional beauty event in the country. IBS New York is for professionals only and reaches a wide cross‐section of participants including salon owners and managers, hair stylists, hair colorists, makeup artists, nail technicians, beauty and hair product manufacturers and distributors. Connecting serious beauty professionals with the best in the industry, the show brings hundreds of top beauty brands together under one roof for free educational classes by industry legends, workshops, and exclusive show-floor discounts. For more information, visit


Produced by Questex, the International Esthetics, Cosmetics and Spa Conferences (IECSC) are for professionals only and reach a wide cross‐section of participants from spa and wellness product manufacturers and distributors to spa owners, directors and managers, estheticians, massage therapists, cosmetologists, medical estheticians, and dermatologists. With dynamic trade show floors, in-depth conference programs, and presented by American Spa, the IECSC events provide the perfect meeting ground for the world’s most elite and qualified spa professionals looking to meet the top skin, cosmetic and wellness companies. For more information, visit


Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality, and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here. 


Media Contact
Amanda BrokawIBS New York and IECSC New York
[email protected]